
ABOUT PURE CHOICE
At Pure Choice, we are dedicated to providing accurate and comprehensive data on the nutritional content of food products. Our mission is to help you make informed choices about the food you eat and identify any additives that may be present.

ADDITIVES & HEALTH
Many food products contain chemical additives, preservatives, colorings, and flavorings that can have adverse effects on health. Some additives have been linked to allergies, hyperactivity in children, and long-term health issues. Consumers often find it difficult to decipher complex ingredient lists and identify potential hazards. (Gupta et.al., 2015)


Added Sugar
High levels of added sugar, unhealthy fats, and excessive sodium in food products contribute to health problems such as obesity, cardiovascular diseases, and hypertension. Despite efforts to display nutritional information on food labels, consumers may struggle to interpret the data and make healthy choices. (Malik et.al., 2013)

Need for Visualized Nutritional Information
The complexity of nutritional information and ingredient lists on food labels makes it challenging for consumers to quickly assess the healthiness of a product. Visualizations, such as easy-to-understand graphics or symbols, can help consumers make better decisions by providing a clear overview of a product's nutritional content and the presence of potentially harmful additives. (Roberto et.al., 2010)